Introduction to the Visual Upgrade
The brand logo and corporate colors are the visual carriers of corporate culture. They embody the spirit and values of a company. As market conditions and consumer preferences evolve, Easyweigh and its sub-brand Foodman have upgraded their brand logos. This change aims to express the company’s culture and values more accurately, making the brand image more vibrant and three-dimensional. It deepens consumer recognition and acceptance.
Design Concept
Color Innovation
Easyweigh has adopted blue and green as primary colors, while Foodman uses green and black. These colors showcase the company’s technological elements. Green symbolizes the company’s long-lasting foundation, perpetual vitality and striving for industry leadership.
Shape Reshaping
The new logos design inspiration comes from the state of food being inspected in the equipment. The green “E” and “F” resemble products on a conveyor belt undergoing weight checks, sorting, and foreign object detection.
Profound Implications
The brand logo vividly demonstrates the company’s courage to innovate and lead the industry. Easyweigh & Foodman are committed to becoming experts in food safety inspection equipment. Easyweigh & Foodman aim to provide global users with more efficient, convenient, and automated weighing and inspection services.
Easyweigh Milestones
Foundation and Early Years
In 2009, Easyweigh was established in the Zhuhai Southern Software Park. This marked the official establishment of Zhuhai Guangdong Easyweigh Equipment Co., Ltd., focusing on the development of intelligent weighing and packaging equipment.
Expansion and Trademark Registration
In 2014, Zhongshan Easyweigh Equipment Co., Ltd. was established, registering trademarks including EASY WEIGH and five others.
Introduction of Foodman Sub-brand
In 2017, the Foodman sub-brand was created, specializing in high-end foreign object detection and visual inspection equipment. The company introduced German technology and attracted top talent from the industry. This led to the establishment of R&D centers in Germany and Wuxi.
Rebranding and New Horizons
In 2020, the company was officially renamed Guangdong Easyweigh Equipment Co., Ltd., marking the beginning of a new chapter. Together with the sub-brand Foodman, the company has excelled in foreign object detection, weight sorting and grading, and weight checking.
Main Products and Systems
Weight Sorting and Grading System
The weight grading system ensures precise weight measurement and sorting, enhancing the efficiency of production lines.
The metal detection system is designed to detect and eliminate metal contaminants, safeguarding product integrity.
Corporate Honors
Easyweigh & Foodman have received several accolades:
- High-tech Enterprise
- Member of Zhongshan’s Work Mother Machine Library
- Zhongshan Engineering Technology Centre
- Group Standard for X-ray Foreign Object Detection Machines
The company holds six invention patents and 55 utility model patents and software copyrights. Nine of their main products are rated as high-tech products in Guangdong Province.
Commitment to Food Safety
Easyweigh and Foodman focus on food safety inspection and research, striving to become experts in this field. They provide high-quality weighing and inspection services in various industries, including food processing, pharmaceuticals, industrial production, chemical industries, and seafood products. Such as X-ray inspection systems, visual inspection systems, checkweigher and weight grader are used in food and pharmaceutical production. Their commitment to automation aims to offer users efficient and convenient services.
Global Strategies
EASYWEIGH implements a global marketing strategy. We have manufacturing work shop and R&D center.
MANUFACTURING WORKSHOP
Guangdong Easyweigh Equipment Co., Ltd
No.11 Lianmin Road, Torch Development Zone, Zhongshan, Guangdong, China
R&D and Sales Center
Foodman Optoelectronics (Shenzhen) Co., Ltd
Rm 1007E, Buiding 2, Longguang Centuy Buiding, Bao' an, Shenzhen, Guangdong, China
